Olli & Ella was started by two sisters who ever since they can remember, dreamed of creating something magical together. From early inventions involving well-intentioned scrawls in notebooks, to setting up shops in their bedroom, they have been manifesting this dream pretty much their entire lives. As they have grown and have families of their own, they are so excited to continue this journey making full use of their own kiddies as guinea pigs for the toys that they make, and continue to design for homes and wardrobes in an effortless, playful, and functional way.